AI Insights · Timothy · July 2022
Top 5 Ultracasual Games on Android in Oceania for Q2 2022
Discover the performance of the top 5 ultracasual games on Android in Oceania during Q2 2022, including trends in downloads, revenue, and active users.
Throughout the second quarter of 2022, the top ultracasual games on Android in Oceania demonstrated varied performance patterns in terms of downloads, revenue, and active user engagement. Here’s a detailed look at how these games fared.
Fill The Fridge by Rollic Games saw its weekly downloads peak at around 20K in mid-April, before experiencing a dip to 9.4K in early May, then stabilizing around 14K by the end of June. The game’s weekly revenue started at approximately $572 in late March, then gradually decreased to around $177 in late May, before slightly recovering to about $225 by the end of June. Active users increased from 34K in late March to a peak of 45.7K in mid-April, then fluctuated around 40K in June.
DIY Joystick from CrazyLabs LTD showed a significant download peak of 23K in late March, declining to a low of 2.5K by early May, and then rising again to 8.1K by the end of June. Active users followed a similar trend, starting at 29.9K in late March, decreasing to 19.4K in early May, and then climbing back to 31.8K by the end of June.
Frozen Honey ASMR, also by CrazyLabs LTD, had a relatively stable performance in terms of downloads, with numbers staying around 2-3K throughout the quarter, peaking at 4.2K in late June. Active users saw a steady increase from approximately 18.9K in late March to 25.7K by the end of June.
DIY Makeup, another CrazyLabs LTD game, maintained a consistent download rate, fluctuating between 1.7K and 3.5K. Active users showed a slight decline from 9.6K in late March to around 7.6K in early May, before rebounding to 10.9K in mid-June.
Draw it by Kwalee Ltd experienced a steady increase in weekly downloads, starting at 1.1K in late March and reaching 3.5K by early June. Weekly revenue remained modest, peaking at around $53 in mid-May. Active users grew from 1.8K in late March to a high of 5.8K in early June, before settling at approximately 3.2K by the end of the quarter.
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